Trademarks

Trademarks are very useful. They can protect the use of a word, a group of words (phrase), a design or a combination thereof as applied to particular goods or services.

If you have a name you want to use to identify your goods or services, contact the Algonquin trademark lawyer at the Law Office of Mathew R. P. Perrone, Jr. Based on instinct and more than 35 years of experience, we can determine whether it might or might not be valid. We can do a search. If it clears a search, we will file for protection. If it clears the U.S. Patent Office, you've got trademark protection.

What Is Distinct About Your Trademark?

The most important requirement for a trademark is that it should be distinct. A purely descriptive name cannot help buyers identify the origin of the goods, and so is not a valid trademark. Your name must be unique. A good place for you to start is a brief search on trademarks at the U.S. Patent Office website. Very famous or extremely well-known marks (e.g., Coca-Cola) are granted extra protection.

While registration is not required, the owner of a registered trademark can sue for trademark infringement in the event of unauthorized use of the trademark. With federal registration, recovery of court costs, attorney fees and punitive damages are more likely. Trademarks are protected by both state and federal laws.

A federal trademark is renewable. For instance, TUPPERWARE had a patent that it marketed very well. They got the trademark and are using it effectively, though its patent is expired.

Take Action To Protect Your Interests

Our firm can help you file the trademark application.

Call our experienced intellectual property attorney at the Law Office of Mathew R. P. Perrone, Jr. Or, if you prefer, complete our online form.

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